We have a saying at Bear® Archery: It's not about the hype or high cost — it's about the hunt. This defines the essence of our company, which grew out of the life and work of legendary sportsman Fred Bear.
Fred started Bear Archery during the Great Depression. The company flourished with his passion for bow hunting and bow craftsmanship. Over the years, the Bear name gained legendary status as a mark of quality, continually furthered by Fred's dedication to advances in design and workmanship.
Today, Bear craftsmen build on Fred's contribution to the sport by their commitment to his original vision: to bring you quality products that perform well above price. This is what Fred Bear stood for, and it is what Bear Archery will always stand for. In simplest terms, it's all about the hunt. Your hunt.
Bear compression molded limbs are made with continuous, uncut fibers. Ultra strong and durable, Bear limbs pack more energy in the bow during draw and transfer it through the arrow with unmatched efficiency. Bear limb performance far surpasses that of the laminated and pultruded designs still in use by other bow makers.
Fred Bear was born in Waynesboro, Pennsylvania, on March 5, 1902. He left the family farm at age 21 to pursue opportunities in Detroit's growing auto industry. A documentary on the bow hunting adventures of Art Young ignited a fire in Fred's imagination. Soon he was learning to craft his own bows, arrows, and bowstrings under the tutelage of Young himself.
In 1933, Fred joined a partnership that produced advertising materials for the automobile industry. During off hours, he crafted archery equipment for a growing circle of friends who appreciated his workmanship. Within six years, the archery business demanded Fred's fulltime attention and he launched Bear Archery Company.
Archery was a life-long passion. Fred was instrumental in promoting a bow-hunting season in Michigan (1936). An expert marksman, he won the state's target archery championship in 1934, 1937 and 1939. He was a regular on the sports show circuit, inspiring experienced bowmen and novices alike with his natural shooting skills.
In 1942, Fred and Detroit Free Press Editor Jack Van Coevering journeyed to Michigan's Upper Peninsula to produce the first of several films featuring Fred's bow-hunting exploits in the wild. These films, along with features in outdoor magazines and Fred's grassroots kinship with other bow hunters, fueled an interest in the sport and in Bear Archery products. Fred was instantly recognizable for his distinctively weathered face and trademark felt Borsalino hat.
Bear Archery production moved to Grayling, Michigan, in 1947. Over the next two decades, Fred traveled the world on bow-hunting and filmmaking expeditions. On one outing, radio and television personality Arthur Godfrey witnessed Fred down an African bull elephant. Godfrey later recounted the experience for his international radio audience. Such publicity, as well as a feature in Life Magazine, enhanced Fred Bear's international stature.
Fred remained active in designing products and promoting bow hunting until his death in 1988. He will be remembered always for his tremendous personal contribution to the sport he loved and a legacy of products that perform well above price.